Research challenges and opportunities in business analytics
نویسندگان
چکیده
منابع مشابه
Research and Pedagogy in Business Analytics: Opportunities and Illustrative Examples
In recent times, business analytics and big data have gainedmomentumboth in industry practice and academic research. The objective of this paper is to provide both a research and teaching introduction to business analytics in the context of both current and prospective perspective of the business analytics domain. It begins by providing a quick overview of the three types of analytics. To assis...
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ژورنال
عنوان ژورنال: Journal of Business Analytics
سال: 2018
ISSN: 2573-234X,2573-2358
DOI: 10.1080/2573234x.2018.1507324